The Township of Esquimalt, a growing community on Vancouver Island, took a bold step in economic development by hiring its first-ever Economic Development Officer, Terése Finnegan. Faced with the challenge of building a business engagement strategy from scratch, Esquimalt adopted Monitor CRMS to streamline communication, track interactions, and make data-driven decisions.

“Having Monitor right from the get-go has been so helpful in getting up to speed super quickly with the businesses in the community,” says Finnegan.

With Monitor CRMS, Esquimalt now engages businesses strategically through targeted newsletters, rapid response outreach, and proactive business support. The system has improved efficiency, eliminated manual processes, and strengthened business-government relationships. Whether segmenting businesses for infrastructure updates or responding to emergency management needs, Monitor CRMS has become an essential tool in Esquimalt’s economic development efforts.

For municipalities across Canada looking to enhance business engagement, Esquimalt’s experience highlights how a structured CRM approach can drive economic growth and strengthen community ties.

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