Case Study: Enhancing Disaster Response and Business Resilience in Moreton Bay

In early 2022, Moreton Bay businesses faced severe disruptions from rolling floods, highlighting the need for targeted, timely support. Studies show that 80% of businesses affected by natural disasters either don’t reopen or fail within two years—yet Moreton Bay defied the odds.

Using Monitor CRMS, Council geolocated businesses in flood-affected areas, enabling precise outreach. They identified nearly 2,000 businesses in high-risk zones and reached 15,320 businesses impacted by road closures, achieving a 43% open rate—double the industry benchmark.